Keyword Targeting Strategy In Your Site by Vikas
Malhotra
Once the keywords have been decided for the site one has to come up
with a strategy to target those keywords across the site. Here is a primer
on that.
Keywords Targeting Strategy for Keyword of Single
word:
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Keyword
of Single word is useful to attract general audience and helps in getting
high rank ,if the web site is new. Keywords Targeting Strategy for Keyword
of Single word is that they should be more used in the root level pages or
top level domain pages. This is because these pages are the ones that
attract the general traffic & are generally the pages which do not
specify specifics. Hence single word keywords based on themes can be
targeted for on these pages.
Keywords Targeting Strategy for
Keyword of Multiple
words:
----------------------------------------------------------
Keyword
of Multiple words are useful for attract targeted audience therefore
should be used topic wise for each page according to subject of that web
page. Relevant set of Keywords should be use in Title tag, Header Tag,
Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in the url
(uniform resource locator) of that specific web page. Use underscore or
hyphen to differentiate Keywords. These keywords are normally targeted
upon in deeper level or sub directory level pages.
Keywords
Targeting Strategy for Keyword based on
Theme:
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Keyword
based on theme is useful to attract targeted audience therefore they are
strongly recommended to be used. Typically, although it is not a hard and
fast rule but in theme based keyword we use general keywords in root level
and uses specific keyword in directory level.
Overall one can
safely say that in keyword targeting one uses a dart board strategy.
Wherein the smallest circle attracts your core audience & hence should
have theme oriented multiple word keywords. As we move up on the theme
(dartboard) the circle ( traffic) tends to get larger & the keywords
tends to get simpler( singular) even though they are theme based.
KEYWORDS and KEYPHRASES usage in Domain Name:
--------------------------------------------
Keywords and
keyphrases use in Domain Name & urls of directory pages is also a
factor in Search Engine Optimization (SEO) as well as it helps to inform
targeted audience, about the sites content . Therefore, special care
should be exercised in choosing a domain name. All the search engines
start reading each web page with its respective domain name.
Having said that, let me add that there is a raging debate amongst
the seo community to determine the exact importance of keywords in the
domain name. One camp believes that it is hugely important to have
keywords in domain whereas the other maintains that brand building domain
name is more important than keywords incorporating one.
Whether
keyword is a factor or not is debateble however it has been observed that
domain name extensions do definitely play a part in rankings. Search
engines ( specially google) have a predilection for sites having extension
.gov,.edu,.mil in domain name. Search engines believe that information
available at these domains would have a greater likelihood of being
authentic as no commercial interest is served here.
Domain Name
can be classifieds into two categories:
1. Keyword Specific
2. Brand Name Specific
Keyword Specific Domain Name
----------------------------
When Keywords and Keyphrases are
used in a Domain name then its called Keyword specific Domain name.
Keyword in the domain name to my mind has two advantages.
One It is better to have a keyword domain name for it is worth
remembering that most of the people link to you using your URL. If your
URL has the keyword or the keyphrase then you are automatically using the
keyword in the very important anchor tag.
Secondly, though
marginally, in a ranking scenario with every other parameter remaining
equal, the Keyword Specific Domain Name will enjoy a slight edge over the
other web site. However remember Keyword used in Domain name should be
primary and generic. Specific keywords can be used in the sub domains.
Read about the use of subdomains.
Keywords and Keyphrases uses
with hyphen/underscore in Domain name are said to preferred as they are
read by search engines as separate words. So the domain name can have a
search phrase incorporated into it. However the flip side of it is that
domain names with hyphen or underscore are inconvenient to carry.
Brand Name Specific Domain Name
-------------------------------
When company or organizations’
name is used in Domain Name to brand it then it’s called as Brand Name
Specific Domain name.
Brand Name Specific Domain Name does not
help online searches at all. However they are very powerful tools for
company identification in the mind of users. In the anonymous online world
a brand spells loyalty, trust & value. So if you choose to go for
building your brand rather than deep rooted optimization, one way of
incorporating keywords is through your directories & pages names.
KEYWORD DENSITY
---------------
Keyword Density is a
proportion of the searched term ( Keyword or Keyphrase) against the whole
words written on a given page. The ideal Keyword Density is 6%-8% though
various search engines have various tolerance levels before their spam
filters get activated. Higher Keyword Density does help to boost a pages’
ranking.
Keyword Density can be increased by using target keywords
repeatedly in Title tag, Header tag, Body tag, Comment tag, Alt tag,
Anchor tag, Paragraph Tag , Domain name and in diretory/page names.
However one disadvantage of trying to hike the keyword density is
that the visible text on the page starts to look spammy if it is not
carefully crafted. That makes for a bad copy.
About the Author
I'm an eBiz consultant and owner of Mosaic Services- an SEO Company. I
regularly write and submit articles on various SE specific
topics.
To find more articles, please visit my site
http://sem.mosaic-service.com |
