10 Search Engine Optimisation (SEO) tips for HTML
designers by RKD Unger
10 Search Engine Optimisation (SEO) tips for HTML designers
Article
by Rkd Unger: www.internet-marketing-australia.com
Web design and
SEO component
Search engine optimisation has been a hot topic for a
while.
Many owners understand that without professional SEO service
their investments in websites are likely to fail.
It is
typical though to see a professionally designed pages that miss
or
ignore the SEO component.
Web designers have plenty of things
to take care of or worry about.
Static or dynamic, ASP or PHP, HTML
or XHTML, browser compatibility -
this is just a very short list of
problems they face.
Being busy with their primary tasks web
designers often miss search engine
issues.
That can be a
primary reason for many websites and web pages not to appear
in search
results at all.
Although SEO should be performed by specialists,
some initial
efforts can be applied during the web design stage.
10 Tips for Web Designers
1.Do not miss the Title tag.
Although it is optional, it has a maximum weight for search
engines.
SEO specialists spend hours researching and creating good
titles.
Do your client a favor - if SEO is not budgeted for make sure
that
every page you work on has a meaningful title.
2.Do not
miss DESCRIPTION meta tag.
All meta tags are optional. Be aware that
description is second important SEO
issue. Try to match it to
title.
3.Make sure that title and description are located within
HEAD.
4.Do not use dynamic pages if you can.
The project
architecture may dictate usage of PHP, ASP etc.
However search engines
are reluctant to index them.
5.JScript is fun to use but it makes
it harder for search engines to understand
the content of the page. If
you need just a menu highlight try to use style instead
of
script.
6.Pages with Flash are difficult to optimise for
search engines.
How about web sites that are built on Flash?
They
impress visitors. However how do visitors find such
websites?
7.Utilise style sheets.
Most of modern pages use style
sheets. Very few utilise them effectively.
That is why web pages are
overloaded with HTML attributes.
That makes them heavier and slower in
load.
8.Search engine look for text - not images. If possible use
text rather than image.
9.Text of the page should be at least 250
words. Search engines do not score pages
with just a few
sentences.
10.Text of the page shouldn't be very lengthy. To make
search engines happy
stick with the page size of 15KB - including
images.
About the Author
RKD is the founder of http://www.internet-marketing-australia.com. He
is the author of IMOR/SEOR methodology for search engine analysis of web
sites.
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