What IS an e-Advertiser? - Why You Should Use One! by Marion B Stearns

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A good and qualified Value Advertiser, should have access
to the most comprehensive resources available. This is a
tremendous benefit when you're trying to put a VALUE on
YOUR name, the hours you work, your business, your BRAND,
products and services.

It's NOT...Just Posting an Ad Anymore!

IF you had a major tax or legal problem, would you handle
it yourself? You'd probably need an expert if you had no
expertise IN these fields, whether you could afford their
expert advice or not.

As our industry grows, we must demand more personal
accountability in e-advertising. If we really don't want an
increase in un-professional and un-ethical activities, we
have to police our own activities. We work in a faceless
industry so we NEED a plan that compiles years of expertise,
contacts AND constant diligence, ALL of which is to insure
that client demands are met.

There's an incredible amount of work involved behind the
scenes, that clients might never know about! Compare this to
Real Estate. A LOT can take place behind the scenes.

Ezine advertisers who subscribe to a strict Code of Ethics,
ARE expected to maintain a higher level of knowledge in
their field. In turn, this can provide a higher standard of
operation, AND it provides a very important difference to
consumers and clients.

A "Code of Ethics" -- Can Help!

A Code of Ethics should protect the public and protect ALL
members of an organization. A subscription to a Code of
Ethics, as well as Standards of Operations and Practices,
should eliminate activity which could damage the public, OR
dis-credit the ezine advertising profession.

Ezine publishers who adhere to a Code of Ethcs are aware of
industry trends as they relate to buyers AND sellers!
Actually, they're advocates, working to protect the Public
Interest as well as their own interests.

Is That Telling People How to Run a Business?

Absolutely not. Accountability is KEY! It's a step towards
a sound financial future. IF you had a complicated problem
with income taxes, would you go at it alone OR find a CPA?
Considering the small upside cost and No Downside Risks, it
would be foolish to consider a deal in the ezine advertising
industry, without qualified and well seasoned advice and
assistance.

In many companies, a "Code of Ethics" represents a Standard
of Excellence that's shared among groups of like-minded
individuals. Isn't THAT about as solid as it can get?

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This article may be reprinted in it's entirety with the
resource box in tact.

About the Author

Marion Stearns operates 11 e-Biz Divisions. Visit her at:
http://www.admistress.com See what you're missing!